Theory of Business Communication Unit 1. Introduction to Business Communication Business communication is one of the most important tool for an organization to succeed in a professional manner. Business Communication is the ability of a group of individuals to speak the same language internally and externally towards business promotion. Definition:- Business communication is a sharing of information between people within and outside an organization that is performed for the commercial benefit of the organization. Objectives of business communication : 1. Achieving organization goals : The main objective of communication is to help managers in achieving organization goals. 2. Exchanging of information : Another objective of c...
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